Add to Wists Micro Information Products - The Benefits of Creating Mini Products That Make Readers Crave for More TRAFFIC WEBSITE, FX, BLACK JACK, BWIN CASINO, betfair casino
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Thursday, 2 June 2011

Micro Information Products - The Benefits of Creating Mini Products That Make Readers Crave for More

There are many types of information products you can sell, but if you are just starting out, creating micro information products is definitely one of the best strategies to use. The benefits of this product creation model are many, and at the end of the day, it will provide you with the foundation you need to create longer, more substantive products in the future. In this article I'm going to point out a few important tricks of the trade that will be useful in your journey to create short info products that are easily consumable but highly addictive.
First, it is important to point out that one of the best features about short products is the low price. This low price means there really is not a barrier for entry, which means you'll sell many more of these products than larger, more expensive products. Some people might be turned off by this, but look at the example of Walmart. This chain store has produced one of the riches families in the world, yet they sell inexpensive products in bulk. Rolls Royce, the luxury car company makes much more per sale, but you can count on the fact that Walmart is much more profitable at the end of the day. So don't let the low price fool you. For example, let's look at a 15 page that is sold for $7. Many people will purchase a report at this price purely on impulse, even if their interest in the subject matter is lukewarm.
Second, short products are very easy to produce. You literally only need a few hours and then you're done. All you need to do is make a quick outline of your topic, then you start writing. Start with an introduction, then for the main body of the report, mention the major problems in the niche that you want to address, then mention some solutions, and a conclusion. That's the basic structure, and it is very effective if actually used.
Third, these products can serve as pieces to a larger series. If you name the guide the "5 Minute Guide to Making Cupcakes", you can then make other 5 minutes guides for different foods you might cook. Or, you can name the series the "30 Minute Construction Series', or the "60 Day Abdominal Workout", which can turn into the "60 Day Legs Workout", and so on. You created a psychological desire in the customer to buy the complete series by creating your products in this way. That is the beauty of micro information products


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